Last updated July 29, 2026.
The short version
You give us an address, a name, a phone number and an email. We use them to build your cost range and to follow up about your project. We do not sell your information and we do not run ads on this site. We do run the Meta pixel so we can tell whether our Facebook and Instagram ads work, and when you submit the form we send Meta a hashed copy of your details to match it to an ad click. That is the one third party involved, and it is described in full below.
What you give us
- The property address you type into the calculator
- Your project selections, such as roof or impact windows, and the material you pick
- Your name, phone number and email address
Name, phone and email are required to see your score and estimate. That is the trade, and we state it on the form before you type anything.
What we look up about your property
Once you enter an address we match it against public records we already hold: the county property appraiser file for Miami-Dade, Broward and Palm Beach, and building permits published by municipal permit portals. That gives us year built, living square footage, folio number, assessed value and permit history. All of it is public record before you ever visit this site. We store the result alongside your estimate so we can explain how a number was produced.
What we do with it
- Generate your cost range and property score
- Email you a copy of the estimate
- Follow up about the project you asked about
- Review our own accuracy, by comparing estimates against real signed pricing
Who sees it
We are not a contractor and we do not do the work ourselves. When you ask for an estimate we pass your details to one licensed Florida contractor, and a specialist from that company may follow up with you by phone, text or email about the project you priced. That is the same thing the form tells you before you submit. More about who runs this site is on the contact page.
We do not sell your information, and we do not hand it to lead brokers, aggregators or a panel of contractors who bid against each other. One form here does not turn into four companies calling you.
We will release information if the law requires it, such as a subpoena or a court order.
Advertising and Meta
We advertise this site on Facebook and Instagram, and to measure whether those ads work we run the Meta pixel here. It sets cookies in your browser and tells Meta that a visit happened, which page it was, and the ad you arrived from if you came from one.
It also tells Meta the moment you pick an address, so we can tell which ads bring people who actually start an estimate rather than people who only click. The address is not included and neither is anything else about the property. Meta is told that a lookup happened, nothing more.
When you submit the form we also send Meta a record of that submission from our own server. It includes your name, phone number, email, city and ZIP, and each of those is hashed with SHA-256 before it leaves us, so Meta receives a scrambled fingerprint rather than the values themselves. It is how they confirm the person who clicked an ad is the person who asked for an estimate. It also means Meta can show you our ads again later.
This changed on July 29, 2026. Before that date this site carried no third party tags at all, and this page said so. We would rather tell you plainly that it changed than quietly leave the old wording up. What has not changed: we still do not sell your information, and we still do not hand it to lead brokers or a panel of contractors.
To opt out, use your browser's tracking protection or an ad blocker, browse in a private window, or adjust your Meta ad settings at accountscenter.facebook.com/ad_preferences. Blocking it does not affect your estimate.
There is still no Google Analytics, no session recorder and no other advertising network on this site. Meta is the only third party that receives anything about your visit.
What we do count
We keep our own tally of how the calculator gets used: a page was viewed, an address was entered, a property record loaded, a project was picked, the contact step was reached, an estimate was requested. We record the city and ZIP of the property looked up, the page you were on, and where you arrived from if you came through a link we published. It is stored in our own database and it is not sent to anyone else. It is separate from the Meta pixel described above.
To join those steps into one visit we store a random identifier in your browser's session storage. It is not a cookie, it holds nothing about you, it is not shared across sites, and it is discarded when you close the tab. We use this to find the places the calculator is losing people so we can fix them. If you would rather not be counted, browsing in a private window gives you a fresh identifier every time.
Our web server keeps ordinary access logs, which record the requesting IP address, the page requested and a timestamp. That is standard server operation, it is not tied to your estimate, and it is not used to build a profile of you.
Text messages and calls
If a specialist follows up by text, you can stop it at any time by replying STOP. You can ask to be removed from calls the same way, by telling whoever contacts you or by emailing us. We honor the request for the phone number you gave us.
How long we keep it
Estimates and contact details stay in our records until you ask us to remove them. Public property and permit data is not yours or ours, it is county record, and it stays in our database regardless.
Removing your information
Email us and ask. We will delete your name, phone, email and the estimate tied to them, and confirm when it is done. You do not need to give a reason, and you do not need an account to ask. The contact address is on the contact page.
Children
This site is built for property owners and is not directed at anyone under 18. We do not knowingly collect information from children.
Changes
If this policy changes we update the date at the top of this page. Material changes to what we do with your information will be described here rather than quietly swapped in.
Questions about any of this belong on the contact page.